Social Psychology Network

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Rosanna E. Guadagno

Rosanna E. Guadagno

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  • SPN Mentor

Rosanna Guadagno received her Ph.D. in Social Psychology from Arizona State University and completed her postdoctoral work at the Research Center for Virtual Environments and Behavior at the University of California at Santa Barbara. After serving on the faculty at the University of Alabama, Dr. Guadagno then served as a Program Director at the National Science Foundation for three programs: Social Psychology; the Science of Learning Centers; and Secure and Trustworthy Cyberspace (SaTC). She is now an Associate Professor in Emerging Media and Communication and she holds a joint appointment in Psychology. Her research interests focus on the confluence of three main areas: Social Influence and Persuasion, Social Behavior and Mediated-Communication, and Gender Roles. Her work has been published in journals such as: Perspectives on Psychological Science, Psychological Inquiry, Personality and Social Psychology Bulletin, Computers in Human Behavior, Media Psychology, CyberPsychology, Behavior, & Social Networking, and Sex Roles; and covered in the press by: CBS News, The New York Times, The Atlantic Monthly, The New Yorker, The Associated Press, ESPN, The New Scientist, MSNBC, and Alabama Public Radio. Dr. Guadagno is an expert blogger for Psychology Today, is on the editorial board for Basic and Applied Social Psychology and CyberPsychology, Behavior, & Social Networking, and is an Associate Editor for the International Journal of Interactive Communication Systems and Technologies.

Primary Interests:

  • Applied Social Psychology
  • Communication, Language
  • Evolution and Genetics
  • Gender Psychology
  • Internet and Virtual Psychology
  • Interpersonal Processes
  • Persuasion, Social Influence
  • Prejudice and Stereotyping

Research Group or Laboratory:

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Journal Articles:

  • Guadagno, R. E., Muscanell, N. L., Rice, L. M., Roberts, N., & (in press). Social influence online: The influence of social proof and likability on compliance. Psychology of Popular Media Culture.
  • Okdie, B. M., Ewoldsen, D. R., Muscanell, N. L., Guadagno, R. E., Eno, C. A., Velez, J., Dunn, R. A., O’Mally, J., & Smith, L. R. (in press). Missed programs (and you can’t TiVo this one): Why psychologists should study the media. Perspectives on Psychological Science.
  • Clark, J. K., Eno, C. A., & Guadagno, R. E. (2011). Southern discomfort: Stereotype threat of southeastern U.S. students. Self & Identity, 10, 248 - 262.
  • Guadagno, R. E., Blascovich, J., Bailenson, J. N., & McCall, C. (2007). Virtual humans and persuasion: The effects of agency and behavioral realism. Media Psychology, 10, 1-22.
  • Guadagno, R. E., & Burger, J. M. (2007). Self-concept clarity and responsiveness to false feedback. Social Influence, 2, 159-177.
  • Guadagno, R. E., & Cialdini, R. B. (2010). Preference for consistency and social influence: A review of current research findings. Social Influence, 5, 152-163.
  • Guadagno, R. E., & Cialdini, R. B. (2007). Persuade him by email, but see her in person: Online persuasion revisited. Computers in Human Behavior, 23, 999-1015.
  • Guadagno, R. E., & Cialdini, R. B. (2007). Gender differences in impression management in organizations: A qualitative review. Sex Roles, 56, 483-494.
  • Guadagno, R. E., Cialdini, R. B., & Evron, G. (2010). What about Estonia? A social psychological analysis of the first Internet war. CyberPsychology, Behavior, and Social Networking, 13, 447-453.
  • Guadagno, R. E., Lankford, A., Muscanell, N. L., Okdie, B. M., & McCallum, D. M. (2010). Social influence in the online recruitment of terrorists and terrorist sympathizers. International Review of Social Psychology, 1, 25-55.
  • Guadagno, R. E., Muscanell, N. L., Okdie, B. M., Burke, N. M., & Ward, T. B. (2011). Even in virtual environments women shop and men build: Gender differences in Second Life. Computers in Human Behavior, 27, 304-308.
  • Guadagno, R. E., Okdie, B. M., & Eno, C. A. (2008). Who blogs? Personality predictors of blogging. Computers in Human Behavior, 24, 1993-2004.
  • Guadagno, R. E., Okdie, B. M., & Kruse, S. (2012). Dating deception: Gender, online dating, and exaggerated self-presentation. Computers in Human Behavior, 28, 642-647.
  • Guadagno, R. E., Rhoads, K. V. L., & Sagarin, B. S. (2011). Figural vividness and persuasion: Capturing the “elusive” vividness effect. Personality and Social Psychology Bulletin, 37, 626 - 638.
  • Guadagno, R. E., & Sagarin, B. J. (2010). Sex differences in response to jealousy: An evolutionary perspective on online infidelity. Journal of Applied Social Psychology.
  • Muscanell, N. L., & Guadagno, R. E. (2012). Make new friends or keep the old: Gender and personality differences in social networking use. Computers in Human Behavior, 28, 107-112.
  • Okdie, B. M., Guadagno, R. E., Bernieri, F. J., Geers, A. J., & Mclarney-Vesotski, A. R. (2011). Getting to know you: Face-to-face vs. online interactions. Computers in Human Behavior, 27, 153-159.

Other Publications:

  • Guadagno, R. E., & Cialdini, R. B. (2005). Online persuasion and compliance: Social influence on the Internet and beyond. In Y. Amichai-Hamburger (Ed.), The social net: The social psychology of the Internet (pp. 91-113). New York: Oxford University Press.
  • Guadagno, R. E., & Muscanell, N. L. (2010). Persuasion. In H. Pashler, T. Crane, F. Ferreira, M. Kinsbourne, & R. Zemel (Eds.), Encyclopedia of the Mind. New York: Sage.
  • Okdie, B. M., & Guadagno, R. E. (2008). Social influence and computer mediated communication. In K. St. Amant & S. Kelsey (Eds.), Handbook of research on computer mediated communication (477-491). Hershey, PA: IGI Global.

Courses Taught:

  • Advanced Social Psychology
  • Advanced Statistics I (ANOVA)
  • Social Influence
  • Social Psychology
  • Structural Equation Modeling

Rosanna E. Guadagno
Emerging Media and Communication
Arts and Technology Building
800 W. Campbell Ave.
Richardson, Texas 75080
United States

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