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Rosanna E. Guadagno

  • Media Contact
  • SPN Mentor

Rosanna Guadagno received her Ph.D. in Social Psychology from Arizona State University, where she studied social influence with Robert Cialdini. In addition to her interest in social influence, she is also interested in the impact of technology on social behavior, and before joining the University of Alabama, she completed a postdoctoral research fellow working in the UCSB Research Center for Virtual Environments and Behavior with Jim Blascovich. She spent 6 years at the University of Alabama prior to moving to the National Science Foundation.

Primary Interests:

  • Applied Social Psychology
  • Communication, Language
  • Evolution and Genetics
  • Gender Psychology
  • Internet and Virtual Psychology
  • Interpersonal Processes
  • Persuasion, Social Influence
  • Prejudice and Stereotyping
  • Applied Social Psychology
  • Communication, Language
  • Evolution and Genetics
  • Gender Psychology
  • Internet and Virtual Psychology
  • Interpersonal Processes
  • Persuasion, Social Influence
  • Prejudice and Stereotyping

Research Group or Laboratory:

Journal Articles:

  • Clark, J. K., Eno, C. A., & Guadagno, R. E. (2011). Southern discomfort: Stereotype threat of southeastern U.S. students. Self & Identity, 10, 248 - 262.
  • Guadagno, R. E., Blascovich, J., Bailenson, J. N., & McCall, C. (2007). Virtual humans and persuasion: The effects of agency and behavioral realism. Media Psychology, 10, 1-22.
  • Guadagno, R. E., & Burger, J. M. (2007). Self-concept clarity and responsiveness to false feedback. Social Influence, 2, 159-177.
  • Guadagno, R. E., & Cialdini, R. B. (2010). Preference for consistency and social influence: A review of current research findings. Social Influence, 5, 152-163.
  • Guadagno, R. E., & Cialdini, R. B. (2007). Gender differences in impression management in organizations: A qualitative review. Sex Roles, 56, 483-494.
  • Guadagno, R. E., & Cialdini, R. B. (2007). Persuade him by email, but see her in person: Online persuasion revisited. Computers in Human Behavior, 23, 999-1015.
  • Guadagno, R. E., Cialdini, R. B., & Evron, G. (2010). What about Estonia? A social psychological analysis of the first Internet war. CyberPsychology, Behavior, and Social Networking, 13, 447-453.
  • Guadagno, R. E., Lankford, A., Muscanell, N. L., Okdie, B. M., & McCallum, D. M. (2010). Social influence in the online recruitment of terrorists and terrorist sympathizers. International Review of Social Psychology, 1, 25-55.
  • Guadagno, R. E., Muscanell, N. L., Okdie, B. M., Burke, N. M., & Ward, T. B. (2011). Even in virtual environments women shop and men build: Gender differences in Second Life. Computers in Human Behavior, 27, 304-308.
  • Guadagno, R. E., Muscanell, N. L., Rice, L. M., Roberts, N., & (in press). Social influence online: The influence of social proof and likability on compliance. Psychology of Popular Media Culture.
  • Guadagno, R. E., Okdie, B. M., & Eno, C. A. (2008). Who blogs? Personality predictors of blogging. Computers in Human Behavior, 24, 1993-2004.
  • Guadagno, R. E., Okdie, B. M., & Kruse, S. (2012). Dating deception: Gender, online dating, and exaggerated self-presentation. Computers in Human Behavior, 28, 642-647.
  • Guadagno, R. E., Rhoads, K. V. L., & Sagarin, B. S. (2011). Figural vividness and persuasion: Capturing the “elusive” vividness effect. Personality and Social Psychology Bulletin, 37, 626 - 638.
  • Guadagno, R. E., & Sagarin, B. J. (2010). Sex differences in response to jealousy: An evolutionary perspective on online infidelity. Journal of Applied Social Psychology.
  • Muscanell, N. L., & Guadagno, R. E. (2012). Make new friends or keep the old: Gender and personality differences in social networking use. Computers in Human Behavior, 28, 107-112.
  • Okdie, B. M., Guadagno, R. E., Bernieri, F. J., Geers, A. J., & Mclarney-Vesotski, A. R. (2011). Getting to know you: Face-to-face vs. online interactions. Computers in Human Behavior, 27, 153-159.

Other Publications:

  • Guadagno, R. E., & Cialdini, R. B. (2005). Online persuasion and compliance: Social influence on the Internet and beyond. In Y. Amichai-Hamburger (Ed.), The social net: The social psychology of the Internet (pp. 91-113). New York: Oxford University Press.
  • Guadagno, R. E., & Muscanell, N. L. (2010). Persuasion. In H. Pashler, T. Crane, F. Ferreira, M. Kinsbourne, & R. Zemel (Eds.). Encyclopedia of the Mind. New York: Sage.
  • Okdie, B. M., & Guadagno, R. E. (2008). Social Influence and Computer Mediated Communication. In K. St. Amant & S. Kelsey (Eds.), Handbook of Research on Computer Mediated Communication, pp. 477-491. Hershey, PA: IGI Global.

Courses Taught:

  • Advanced Social Psychology
  • Advanced Statistics I (ANOVA)
  • Social Influence
  • Social Psychology
  • Structural Equation Modeling
  • Advanced Social Psychology
  • Advanced Statistics I (ANOVA)
  • Social Influence
  • Social Psychology
  • Structural Equation Modeling

Rosanna E. Guadagno
Social Psychology Programm
National Science Foundation
4201 Wilson Boulevard, Suite 995
Arlington, VA 22230
United States

Work: (703) 292-5145
Mobile: (205) 534-0517
Fax: (205) 348-8648
Skype Name: rosanna.guadagno

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