Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Rosanna E. Guadagno

Rosanna E. Guadagno

  • Media Contact
  • SPN Mentor

Dr. Rosanna Guadagno received her Ph.D. in Social Psychology from Arizona State University in 2003. Her masters and dissertation research examined communication mode and gender as moderators of persuasion. To extend her knowledge of the impact of technology on social interaction, Dr. Guadagno spent three years as a postdoctoral research fellow at the Research Center for Virtual Environments and Behavior at the University of California, Santa Barbara where she studied persuasion and non-verbal behavior in immersive virtual environments. Dr. Guadagno then moved onto the University of Alabama where she was a founding faculty member of the Social Psychology Program and its Director for three years. During this time, she also founded and still runs the Online Social Influence Lab (OSIL). Dr. Guadagno is currently at the National Science Foundation serving as a Program Director for Social Psychology and also in the Science of Learning Centers. In general, Dr. Guadagno's research focuses on three main areas, all of which were briefly mentioned above: Social Influence and Persuasion, Social Behavior and Technology, and Gender Roles. She has many publications in each of these three main foci.

Primary Interests:

  • Applied Social Psychology
  • Communication, Language
  • Evolution and Genetics
  • Gender Psychology
  • Internet and Virtual Psychology
  • Interpersonal Processes
  • Persuasion, Social Influence
  • Prejudice and Stereotyping

Research Group or Laboratory:

Note from the Network: The holder of this profile has certified having all necessary rights, licenses, and authorization to post the files listed below. Visitors are welcome to copy or use any files for noncommercial or journalistic purposes provided they credit the profile holder and cite this page as the source.

Image Gallery

Journal Articles:

  • Guadagno, R. E., Muscanell, N. L., Rice, L. M., Roberts, N., & (in press). Social influence online: The influence of social proof and likability on compliance. Psychology of Popular Media Culture.
  • Okdie, B. M., Ewoldsen, D. R., Muscanell, N. L., Guadagno, R. E., Eno, C. A., Velez, J., Dunn, R. A., O’Mally, J., & Smith, L. R. (in press). Missed programs (and you can’t TiVo this one): Why psychologists should study the media. Perspectives on Psychological Science.
  • Muscanell, N. L., & Guadagno, R. E. (2012). Make new friends or keep the old: Gender and personality differences in social networking use. Computers in Human Behavior, 28, 107-112.
  • Guadagno, R. E., Okdie, B. M., & Kruse, S. (2012). Dating deception: Gender, online dating, and exaggerated self-presentation. Computers in Human Behavior, 28, 642-647.
  • Clark, J. K., Eno, C. A., & Guadagno, R. E. (2011). Southern discomfort: Stereotype threat of southeastern U.S. students. Self & Identity, 10, 248 - 262.
  • Okdie, B. M., Guadagno, R. E., Bernieri, F. J., Geers, A. J., & Mclarney-Vesotski, A. R. (2011). Getting to know you: Face-to-face vs. online interactions. Computers in Human Behavior, 27, 153-159.
  • Guadagno, R. E., Rhoads, K. V. L., & Sagarin, B. S. (2011). Figural vividness and persuasion: Capturing the “elusive” vividness effect. Personality and Social Psychology Bulletin, 37, 626 - 638.
  • Guadagno, R. E., Muscanell, N. L., Okdie, B. M., Burke, N. M., & Ward, T. B. (2011). Even in virtual environments women shop and men build: Gender differences in Second Life. Computers in Human Behavior, 27, 304-308.
  • Guadagno, R. E., Cialdini, R. B., & Evron, G. (2010). What about Estonia? A social psychological analysis of the first Internet war. CyberPsychology, Behavior, and Social Networking, 13, 447-453.
  • Guadagno, R. E., Lankford, A., Muscanell, N. L., Okdie, B. M., & McCallum, D. M. (2010). Social influence in the online recruitment of terrorists and terrorist sympathizers. International Review of Social Psychology, 1, 25-55.
  • Guadagno, R. E., & Sagarin, B. J. (2010). Sex differences in response to jealousy: An evolutionary perspective on online infidelity. Journal of Applied Social Psychology.
  • Guadagno, R. E., & Cialdini, R. B. (2010). Preference for consistency and social influence: A review of current research findings. Social Influence, 5, 152-163.
  • Guadagno, R. E., Okdie, B. M., & Eno, C. A. (2008). Who blogs? Personality predictors of blogging. Computers in Human Behavior, 24, 1993-2004.
  • Guadagno, R. E., Blascovich, J., Bailenson, J. N., & McCall, C. (2007). Virtual humans and persuasion: The effects of agency and behavioral realism. Media Psychology, 10, 1-22.
  • Guadagno, R. E., & Burger, J. M. (2007). Self-concept clarity and responsiveness to false feedback. Social Influence, 2, 159-177.
  • Guadagno, R. E., & Cialdini, R. B. (2007). Persuade him by email, but see her in person: Online persuasion revisited. Computers in Human Behavior, 23, 999-1015.
  • Guadagno, R. E., & Cialdini, R. B. (2007). Gender differences in impression management in organizations: A qualitative review. Sex Roles, 56, 483-494.

Other Publications:

  • Guadagno, R. E., & Cialdini, R. B. (2005). Online persuasion and compliance: Social influence on the Internet and beyond. In Y. Amichai-Hamburger (Ed.), The social net: The social psychology of the Internet (pp. 91-113). New York: Oxford University Press.
  • Guadagno, R. E., & Muscanell, N. L. (2010). Persuasion. In H. Pashler, T. Crane, F. Ferreira, M. Kinsbourne, & R. Zemel (Eds.), Encyclopedia of the Mind. New York: Sage.
  • Okdie, B. M., & Guadagno, R. E. (2008). Social influence and computer mediated communication. In K. St. Amant & S. Kelsey (Eds.), Handbook of research on computer mediated communication (477-491). Hershey, PA: IGI Global.

Courses Taught:

  • Advanced Social Psychology
  • Advanced Statistics I (ANOVA)
  • Social Influence
  • Social Psychology
  • Structural Equation Modeling

Rosanna E. Guadagno
Social Psychology Programm
National Science Foundation
4201 Wilson Boulevard, Suite 995
Arlington, VA 22230
United States

  • Work: (703) 292-5145
  • Mobile: (205) 534-0517
  • Fax: (205) 348-8648
  • Skype Name: rosanna.guadagno

Send a message to Rosanna E. Guadagno

reCAPTCHA challenge image
Incorrect please try again
For security, type both words: For security, type the words:

Note: You will be emailed a copy of your message.

Psychology Headlines

From Around the World

News Feed (35,797 subscribers)